WordStream Guest Post – Using Impression-to-Conversion for Ad Testing

In this guest post, I go into detail about using Impression-to-Conversion (I2C) when choosing a text ad test winner.  I first introduced I2C in my previous post about statistically significant ad testing.  Please have a look and I encourage you to ask quesions and comment.

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  1. Tweets that mention Impression-to-Conversion for Ad Testing | PPC Prospector -- Topsy.com - September 15, 2010

    [...] This post was mentioned on Twitter by Matt Umbro, Chad Summerhill. Chad Summerhill said: WordStream Guest Post – Using Impression-to-Conversion for Ad Testing http://goo.gl/fb/GDVzl [...]

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