In my latest guest post over at the WordStream blog I outline 10 PPC New Year’s Resolutions. Hoefully I will stick with them. Here’s an 11th bonus resolutions:
11. I will re-read all of the posts from The RKG Blog & the ClickEquations Blog
There are several PPC blogs that I follow closely, but there is something special about the RKG Blog and the ClickEquations Blog.
They offer two different perspectives that can reveal useable knowledge on PPC best practices. RKG is more quantitative (focusing on math, bid algorithms, etc.) and ClickEquations is more qualitative (focusing on account structure, match types, Quality Score, etc.).
I find myself looking forward to new posts from these two blogs more than from any others. They are consistently awesome and deserve attention.
I agree 100% with you on this Chad. The 2 blogs you mentioned are two of the best out there in PPC.
Hi Jun, Thanks for stopping by! I have a feeling that we aren’t the only two who feel this way.