In my latest guest post over at the WordStream blog I outline 10 PPC New Year’s Resolutions. Hoefully I will stick with them. Here’s an 11th bonus resolutions:
11. I will re-read all of the posts from The RKG Blog & the ClickEquations Blog
They offer two different perspectives that can reveal useable knowledge on PPC best practices. RKG is more quantitative (focusing on math, bid algorithms, etc.) and ClickEquations is more qualitative (focusing on account structure, match types, Quality Score, etc.).
I find myself looking forward to new posts from these two blogs more than from any others. They are consistently awesome and deserve attention.