This is my debut guest post on the Certified Knowledge blog. I give detailed instructions for visualizing your PPC ad testing using cumulative metrics. This is a great compliment to any ad testing analysis and I hope you find the time to check it out. While you are there, have a look around the Certified […]
In my latest guest post over at the WordStream blog I show you how to use Tableau to analyze your AdWords Geographic Report. If you’ve never used Tableau before, it a powerfull business intelligence tool vor visual analytics. This post is a good introduction to how to use the tool for PPC.
This post is in response to Siddharth Shah’s article today over at Search Engine Land. He used Chernoff faces to show us a multi-dimensional view of data. I thought the article was awesome, and it inspired me to copy down the data he used in this article and put in Tableau. In the screen-shot below you will […]
- Free Excel Spreadsheet for PPC Text Ad Testing for Statistical Significance August 9, 2010
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