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Tag Archives: visualization

Certified Knowledge Guest Post – Visualizing your Ad Testing

This is my debut guest post on the Certified Knowledge blog.  I give detailed instructions for visualizing your PPC ad testing using cumulative metrics.  This is a great compliment to any ad testing analysis and I hope you find the time to check it out.  While you are there, have a look around the Certified [...]

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WordStream Guest Post – Analyzing Your AdWords Geographic Report Using Tableau

In my latest guest post over at the WordStream blog I show you how to use Tableau to analyze your AdWords Geographic Report. If you’ve never used Tableau before, it a powerfull business intelligence tool vor visual analytics.  This post is a good introduction to how to use the tool for PPC.

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Response to Siddharth’s Chernoff Faces

Response to Siddharth’s Chernoff Faces

This post is in response to Siddharth Shah’s article today over at Search Engine Land.  He used Chernoff faces to show us a multi-dimensional view of data.  I thought the article was awesome, and it inspired me to copy down the data he used in this article and put in Tableau.  In the screen-shot below you will [...]

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