Tag Archives: tableau
How to Calculate a Weighted Average Position in Excel & Tableau

How to Calculate a Weighted Average Position in Excel & Tableau

by on April 15, 2011 in PPC Data Analysis

This post is just as much for me as it is for you.  I can’t tell you how many times I’ve bugged my coworkers asking them how to calculate a weighted average position when analyzing PPC reports with Excel or Tableau.  I guess that’s what happens when you let a former art major do math, [...]

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WordStream Guest Post – Analyzing Your AdWords Geographic Report Using Tableau

by on February 2, 2011 in guest post, PPC Data Analysis, Visualization

In my latest guest post over at the WordStream blog I show you how to use Tableau to analyze your AdWords Geographic Report. If you’ve never used Tableau before, it a powerfull business intelligence tool vor visual analytics.  This post is a good introduction to how to use the tool for PPC.

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Response to Siddharth’s Chernoff Faces

Response to Siddharth’s Chernoff Faces

by on September 10, 2010 in Images, Visualization

This post is in response to Siddharth Shah’s article today over at Search Engine Land.  He used Chernoff faces to show us a multi-dimensional view of data.  I thought the article was awesome, and it inspired me to copy down the data he used in this article and put in Tableau.  In the screen-shot below you will [...]

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