Last month I was fortunate enough to be interviewed by Boost CTR. Oddly enough, all their questions were about ad text optimization. The main takeaway is we all need to test our ads more often, and that I place more value on copywriting skills over hard-core math skills. Not to say that the statistics aren’t […]
This is just a quick post to let you know that the Peer Comparison Spreadsheet has been updated and now includes a statistical significance check—courtesy of Richard Fergie. Richard was kind enough to add both an Agresti-Coull and Wilson significance check to the spreadsheet making it a much more useful tool. Now, not only can […]
- Free Excel Spreadsheet for PPC Text Ad Testing for Statistical Significance August 9, 2010
- Google Analytics URL Tracking Parameters for MSN – Free Excel Download August 13, 2010
- FREE DOWNLOAD – Statistically Significant PPC Testing using Google Math August 26, 2010
- Search Query Mining for Campaign Negatives August 5, 2010
- Testing AdWords Modified Broad Match Keywords – Initial Findings August 18, 2010
- Huge Gazel Discount for a Limited Time! December 21, 2013
- I’m Speaking at HeroConf 2013 in Austin February 27, 2013
- Speaking at SMX West 2012 in San Jose January 18, 2012
- WordStream’s AdWords Perfromance Grader: A Potentially Valuable Tool for SMB’s August 14, 2011
- Cross Ad Group Testing Excel Template: SMX Advanced Presentation June 8, 2011
- Fast Track To Finding Statistical Significance | PPC Hero®: […] This comes from my PPC celebrity crush o...
- Chad Summerhill: Hi Jesse, good questions. Integrating Gazel with B...
- Jesse Kanclerz: What's the road map look like for a Bing Ads API ...
- Chris: Chad, Nice work! Anyway this can be uploaded/s...
- 3 Nifty Time-saving PPC Tools | Search Engine Marketing Blog | Tug: […] http://www.chadsummerhill.com/ppc-text-a...