Tag Archives: statistics

Boost CTR Ad Text Optimization Q & A

by on April 7, 2011 in Statistical Significance, testing, text ads

Last month I was fortunate enough to be interviewed by Boost CTR.  Oddly enough, all their questions were about ad text optimization.  The main takeaway is we all need to test our ads more often, and that I place more value on copywriting skills over hard-core math skills.  Not to say that the statistics aren’t [...]

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Peer Comparison Spreadsheet Updated with Significance Check

Peer Comparison Spreadsheet Updated with Significance Check

by on November 8, 2010 in PPC Data Analysis, Statistical Significance

This is just a quick post to let you know that the Peer Comparison Spreadsheet has been updated and now includes a statistical significance check—courtesy of Richard Fergie. Richard was kind enough to add both an Agresti-Coull and Wilson significance check to the spreadsheet making it a much more useful tool.  Now, not only can [...]

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