In my latest guest post over at the WordStream blog, I explain how to use your PPC search query performance data for targeted SEO. I even included an Excel download with all of the formulas I used in the analysis. I hope you find it useful.
Tag Archives: seo
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Free Excel Spreadsheet for PPC Text Ad Testing for Statistical Significance
August 9, 2010
- Google Analytics URL Tracking Parameters for MSN – Free Excel Download August 13, 2010
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FREE DOWNLOAD – Statistically Significant PPC Testing using Google Math
August 26, 2010
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Testing AdWords Modified Broad Match Keywords – Initial Findings
August 18, 2010
- Search Query Mining for Campaign Negatives August 5, 2010
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I’m Speaking at HeroConf 2013 in Austin
February 27, 2013
- Speaking at SMX West 2012 in San Jose January 18, 2012
- WordStream’s AdWords Perfromance Grader: A Potentially Valuable Tool for SMB’s August 14, 2011
- Cross Ad Group Testing Excel Template: SMX Advanced Presentation June 8, 2011
- Google AdWords Dashboard: FREE Excel Template May 19, 2011
- Are You Making Any of These 5 Ad Testing Mistakes? | webnewsreview.com: [...] This is simply fixed by plugging your perfor...
- Are You Making Any of These 5 Ad Testing Mistakes? | EProducts WebStore: [...] This is simply fixed by plugging your perfor...
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Kevin James McAuley: Hey Chad, Thanks for this helpful tutorial. Eve...
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Aji: man, thanks for this tip.. i've been looking arou...
- Control your Match Types with Search Query Reports and Pivot Tables | Certified Knowledge: [...] Advanced Search Query Mining (5 parts + Exce...




