WordStream has just released a compelling free tool targeted at SMB’s: the AdWords Performance Grader. This new tool promises a free, instant audit of your AdWords account performance in eight key areas of PPC. They’ve also included a best-practices checklist. Here’s a list of the areas their tool covers: Wasted Spend (Negative Keywords) Quality Score [...]
The first negative keyword list you make should consist of your brand keywords. That’s right, all of those wonderfully-inexpensive, great-converting, and highly-profitable brand keywords. Why? Because, you don’t want your non-brand campaigns and ad groups stealing your ad impressions from your brand campaign. If someone searches on your brand, you want them to click on [...]
The first guest-post of a five part series I’m doing on Advanced Search Query Mining just went live today on the WordStream blog. Here’s what I will be covering over the next few weeks: Part 1: The Power of Search Queries Part 2: Getting the Right Data Part 3: Preparing Your Data for Analysis Part 4: [...]
Query mining for campaign negative keywords can be tedious if you have a large data-set. One of the best ways I’ve found to filter through the data is to compare the words you are intentionally targeting to the words that show up in your search queries in your Google AdWords or MSN AdCenter Search Query [...]
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