My latest guest post on the WordStream blog is about using the new AdWords negative keywords lists to ensure that a correct ad shows for your user search queries.
The first negative keyword list you make should consist of your brand keywords. That’s right, all of those wonderfully-inexpensive, great-converting, and highly-profitable brand keywords. Why? Because, you don’t want your non-brand campaigns and ad groups stealing your ad impressions from your brand campaign. If someone searches on your brand, you want them to click on [...]
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