Tag Archives: negative lists

WordStream Guest Post – Using Negative Lists to Fight Cross-campaign Ad-poaching

by on March 3, 2011 in Negative Lists

My latest guest post on the WordStream blog is about using the new AdWords negative keywords lists to ensure that a correct ad shows for your user search queries.

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Your First Negative Keyword List Should be Branded

Your First Negative Keyword List Should be Branded

by on February 4, 2011 in Match Types, Negative Lists, Search Query Mining

The first negative keyword list you make should consist of your brand keywords.  That’s right, all of those wonderfully-inexpensive, great-converting, and highly-profitable brand keywords.  Why?  Because, you don’t want your non-brand campaigns and ad groups stealing your ad impressions from your brand campaign.  If someone searches on your brand, you want them to click on [...]

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