In this guest post, I explain who whould be using Google’s new Broad Match Modifers. **Spoiler Alert**, Everyone should be using it.
After receiving some feedback from Craig Danuloff I made some changes and improvements to the Broad Match Modifier Tool. Now you can choose which words in the keyword phrase you want to always have a “+”, sometimes have a “+” sign, and never have a “+” sign. I also made some corrections to the number of [...]
As you have probably heard, Google released a new feature (Modified Broad Match) recently that allows you to have more control over your Broad Match keywords. Below are the details of my first test using Modified Broad Match. How I Setup the Test I chose an existing three-word Broad Match keyword that has historically performed [...]
Download the FREE Modified Broad Match Keyword Tool for Google AdWords and watch this short video for instructions. The spreadsheet will create every variation of modified broad match for a keyword you provide for keywords up to five words in length. I hope you find it useful. If you figure out a way to modify [...]
- Free Excel Spreadsheet for PPC Text Ad Testing for Statistical Significance August 9, 2010
- Google Analytics URL Tracking Parameters for MSN – Free Excel Download August 13, 2010
- FREE DOWNLOAD – Statistically Significant PPC Testing using Google Math August 26, 2010
- Testing AdWords Modified Broad Match Keywords – Initial Findings August 18, 2010
- I’m Speaking at SMX Advanced May 10, 2011
- I’m Speaking at HeroConf 2013 in Austin February 27, 2013
- Speaking at SMX West 2012 in San Jose January 18, 2012
- WordStream’s AdWords Perfromance Grader: A Potentially Valuable Tool for SMB’s August 14, 2011
- Cross Ad Group Testing Excel Template: SMX Advanced Presentation June 8, 2011
- Google AdWords Dashboard: FREE Excel Template May 19, 2011
- Xin Hong: Great great article! Very helpful. I am a beginner...
- PPC Variations Performance Analysis and Reporting | Point It: [...] with impact to share. That is a statistical ...
- Are You Making Any of These 5 Ad Testing Mistakes? | webnewsreview.com: [...] This is simply fixed by plugging your perfor...
- Are You Making Any of These 5 Ad Testing Mistakes? | EProducts WebStore: [...] This is simply fixed by plugging your perfor...
- Kevin James McAuley: Hey Chad, Thanks for this helpful tutorial. Eve...