Tag Archives: match types
Your First Negative Keyword List Should be Branded

Your First Negative Keyword List Should be Branded

by on February 4, 2011 in Match Types, Negative Lists, Search Query Mining

The first negative keyword list you make should consist of your brand keywords.  That’s right, all of those wonderfully-inexpensive, great-converting, and highly-profitable brand keywords.  Why?  Because, you don’t want your non-brand campaigns and ad groups stealing your ad impressions from your brand campaign.  If someone searches on your brand, you want them to click on [...]

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WordStream Guest Post – Advanced Search Query Mining: Part 1

WordStream Guest Post – Advanced Search Query Mining: Part 1

by on November 10, 2010 in guest post, PPC Data Analysis, Search Query Mining

The first guest-post of a five part series I’m doing on Advanced Search Query Mining just went live today on the WordStream blog.  Here’s what I will be covering over the next few weeks: Part 1: The Power of Search Queries Part 2: Getting the Right Data Part 3: Preparing Your Data for Analysis Part 4: [...]

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WordStream Guest Post – Using Modified Broad Match

WordStream Guest Post – Using Modified Broad Match

by on October 27, 2010 in guest post, Match Types

In this guest post, I explain who whould be using Google’s new Broad Match Modifers.  **Spoiler Alert**, Everyone should be using it.

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Broad Match Modifier Tool Updated

Broad Match Modifier Tool Updated

by on October 25, 2010 in Match Types

After receiving some feedback from Craig Danuloff I made some changes and improvements to the Broad Match Modifier Tool. Now you can choose which words in the keyword phrase you want to always have a “+”, sometimes have a “+” sign, and never have a “+” sign.  I also made some corrections to the number of [...]

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Testing AdWords Modified Broad Match Keywords – Initial Findings

Testing AdWords Modified Broad Match Keywords – Initial Findings

by on August 18, 2010 in Match Types

As you have probably heard, Google released a new feature (Modified Broad Match) recently that allows you to have more control over your Broad Match keywords.  Below are the details of my first test using Modified Broad Match. How I Setup the Test I chose an existing three-word Broad Match keyword that has historically performed [...]

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Modified Broad Match Keyword Tool for Google AdWords – Free Download

by on August 18, 2010 in Match Types, Videos

Download the FREE Modified Broad Match Keyword Tool for Google AdWords and watch this short video for instructions. The spreadsheet will create every variation of modified broad match for a keyword you provide for keywords up to five words in length. I hope you find it useful.  If you figure out a way to modify [...]

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