The first negative keyword list you make should consist of your brand keywords. That’s right, all of those wonderfully-inexpensive, great-converting, and highly-profitable brand keywords. Why? Because, you don’t want your non-brand campaigns and ad groups stealing your ad impressions from your brand campaign. If someone searches on your brand, you want them to click on [...]
The first guest-post of a five part series I’m doing on Advanced Search Query Mining just went live today on the WordStream blog. Here’s what I will be covering over the next few weeks: Part 1: The Power of Search Queries Part 2: Getting the Right Data Part 3: Preparing Your Data for Analysis Part 4: [...]
In this guest post, I explain who whould be using Google’s new Broad Match Modifers. **Spoiler Alert**, Everyone should be using it.
After receiving some feedback from Craig Danuloff I made some changes and improvements to the Broad Match Modifier Tool. Now you can choose which words in the keyword phrase you want to always have a “+”, sometimes have a “+” sign, and never have a “+” sign. I also made some corrections to the number of [...]
As you have probably heard, Google released a new feature (Modified Broad Match) recently that allows you to have more control over your Broad Match keywords. Below are the details of my first test using Modified Broad Match. How I Setup the Test I chose an existing three-word Broad Match keyword that has historically performed [...]
Download the FREE Modified Broad Match Keyword Tool for Google AdWords and watch this short video for instructions. The spreadsheet will create every variation of modified broad match for a keyword you provide for keywords up to five words in length. I hope you find it useful. If you figure out a way to modify [...]
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