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How to Calculate Peer Comparisons for PPC Data Analysis

How to Calculate Peer Comparisons for PPC Data Analysis

My new favorite saying for PPC is, “Context is king!”  How do you know if a keyword’s CTR is good or bad?  How about your keywords CVR (conversion rate)?  We determine this by comparing our keyword’s performance to the average performance of the other similar keyword/ad combinations. PPC analysts make these types of comparisons all [...]

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