My new favorite saying for PPC is, “Context is king!” How do you know if a keyword’s CTR is good or bad? How about your keywords CVR (conversion rate)? We determine this by comparing our keyword’s performance to the average performance of the other similar keyword/ad combinations. PPC analysts make these types of comparisons all […]
Tag Archives: how to
- Free Excel Spreadsheet for PPC Text Ad Testing for Statistical Significance August 9, 2010
- Google Analytics URL Tracking Parameters for MSN – Free Excel Download August 13, 2010
- FREE DOWNLOAD – Statistically Significant PPC Testing using Google Math August 26, 2010
- Search Query Mining for Campaign Negatives August 5, 2010
- Testing AdWords Modified Broad Match Keywords – Initial Findings August 18, 2010
- Huge Gazel Discount for a Limited Time! December 21, 2013
- I’m Speaking at HeroConf 2013 in Austin February 27, 2013
- Speaking at SMX West 2012 in San Jose January 18, 2012
- WordStream’s AdWords Perfromance Grader: A Potentially Valuable Tool for SMB’s August 14, 2011
- Cross Ad Group Testing Excel Template: SMX Advanced Presentation June 8, 2011
- Fast Track To Finding Statistical Significance | PPC Hero®: […] This comes from my PPC celebrity crush o...
- Chad Summerhill: Hi Jesse, good questions. Integrating Gazel with B...
- Jesse Kanclerz: What's the road map look like for a Bing Ads API ...
- Chris: Chad, Nice work! Anyway this can be uploaded/s...
- 3 Nifty Time-saving PPC Tools | Search Engine Marketing Blog | Tug: […] http://www.chadsummerhill.com/ppc-text-a...