Tag Archives: guest-post

Google AdWords Dashboard: FREE Excel Template

by on May 19, 2011 in guest post, PPC Data Analysis

Over the last few weeks I’ve been writing a series of blog post over at WordStream on how to re-create the Google AdWords Performance Dashboard. Part 1: Getting the right data Part 2: Transforming the data Part 3: Building the scorecard Part 4: Building the charts Part 5: Making the dashboard dynamic Here’s the companion [...]

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Certified Knowledge Guest Post – Evaluating AdWords Sitelinks

by on March 30, 2011 in guest post, PPC Data Analysis, text ads

In my latest post over at Certified Knowledge I explain how adding sitelinks impacted my overall search marketing mix (PPC & SEO).  There are also some great comments you will want to checkout.

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WordStream Guest Post – Using Symbols in PPC Ad Testing

by on February 18, 2011 in guest post, testing, text ads

My latest guest post over at the WordStream blog.  I explain the benefits of acting on good PPC advice from the community.  I go into detail about taking Tom Demer’s advice on using symbols in ad testing.  Hope you find it useful.

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Certified Knowledge Guest Post – Visualizing your Ad Testing

by on February 15, 2011 in guest post, PPC Data Analysis, Statistical Significance, testing, text ads, Visualization

This is my debut guest post on the Certified Knowledge blog.  I give detailed instructions for visualizing your PPC ad testing using cumulative metrics.  This is a great compliment to any ad testing analysis and I hope you find the time to check it out.  While you are there, have a look around the Certified [...]

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WordStream Guest Post – Analyzing Your AdWords Geographic Report Using Tableau

by on February 2, 2011 in guest post, PPC Data Analysis, Visualization

In my latest guest post over at the WordStream blog I show you how to use Tableau to analyze your AdWords Geographic Report. If you’ve never used Tableau before, it a powerfull business intelligence tool vor visual analytics.  This post is a good introduction to how to use the tool for PPC.

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WordStream Guest Post – Leveraging PPC Search Query Performance for Targeted SEO

by on January 12, 2011 in guest post, PPC Data Analysis, SEO

In my latest guest post over at the WordStream blog, I explain how to use your PPC search query performance data for targeted SEO.  I even included an Excel download with all of the formulas I used in the analysis.  I hope you find it useful.

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WordStream Guest Post – Using Modified Broad Match

WordStream Guest Post – Using Modified Broad Match

by on October 27, 2010 in guest post, Match Types

In this guest post, I explain who whould be using Google’s new Broad Match Modifers.  **Spoiler Alert**, Everyone should be using it.

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WordStream Guest Post – Using Impression-to-Conversion for Ad Testing

WordStream Guest Post – Using Impression-to-Conversion for Ad Testing

by on September 15, 2010 in guest post, testing, text ads

In this guest post, I go into detail about using Impression-to-Conversion (I2C) when choosing a text ad test winner.  I first introduced I2C in my previous post about statistically significant ad testing.  Please have a look and I encourage you to ask quesions and comment.

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Performable Guest Post – Minimizing Risk in Ad Copy Testing

Performable Guest Post – Minimizing Risk in Ad Copy Testing

by on September 2, 2010 in guest post, testing, text ads

Have you ever considered the risks involved with testing your PPC ad copy? In this guest post on the Performable DIY Marketing blog, I explain a simple way you can minimize your risk.

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WordStream Guest Post – Enhanced CPC

WordStream Guest Post – Enhanced CPC

by on September 1, 2010 in Bid Management, guest post

Checkout my guest-post over at the WordStream blog.  It’s about the advantages of using Google Enhanced CPC or Conversion Optimizer with your third-party bid-management software. Comment and let me know your thoughts.  Thanks.

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