Tag Archives: guest-post

Google AdWords Dashboard: FREE Excel Template

Over the last few weeks I’ve been writing a series of blog post over at WordStream on how to re-create the Google AdWords Performance Dashboard. Part 1: Getting the right data Part 2: Transforming the data Part 3: Building the scorecard Part 4: Building the charts Part 5: Making the dashboard dynamic Here’s the companion [...]

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Certified Knowledge Guest Post – Evaluating AdWords Sitelinks

In my latest post over at Certified Knowledge I explain how adding sitelinks impacted my overall search marketing mix (PPC & SEO).  There are also some great comments you will want to checkout.

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WordStream Guest Post – Using Symbols in PPC Ad Testing

My latest guest post over at the WordStream blog.  I explain the benefits of acting on good PPC advice from the community.  I go into detail about taking Tom Demer’s advice on using symbols in ad testing.  Hope you find it useful.

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Certified Knowledge Guest Post – Visualizing your Ad Testing

This is my debut guest post on the Certified Knowledge blog.  I give detailed instructions for visualizing your PPC ad testing using cumulative metrics.  This is a great compliment to any ad testing analysis and I hope you find the time to check it out.  While you are there, have a look around the Certified [...]

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WordStream Guest Post – Analyzing Your AdWords Geographic Report Using Tableau

In my latest guest post over at the WordStream blog I show you how to use Tableau to analyze your AdWords Geographic Report. If you’ve never used Tableau before, it a powerfull business intelligence tool vor visual analytics.  This post is a good introduction to how to use the tool for PPC.

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WordStream Guest Post – Leveraging PPC Search Query Performance for Targeted SEO

In my latest guest post over at the WordStream blog, I explain how to use your PPC search query performance data for targeted SEO.  I even included an Excel download with all of the formulas I used in the analysis.  I hope you find it useful.

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WordStream Guest Post – Using Modified Broad Match

WordStream Guest Post – Using Modified Broad Match

In this guest post, I explain who whould be using Google’s new Broad Match Modifers.  **Spoiler Alert**, Everyone should be using it.

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WordStream Guest Post – Using Impression-to-Conversion for Ad Testing

WordStream Guest Post – Using Impression-to-Conversion for Ad Testing

In this guest post, I go into detail about using Impression-to-Conversion (I2C) when choosing a text ad test winner.  I first introduced I2C in my previous post about statistically significant ad testing.  Please have a look and I encourage you to ask quesions and comment.

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Performable Guest Post – Minimizing Risk in Ad Copy Testing

Performable Guest Post – Minimizing Risk in Ad Copy Testing

Have you ever considered the risks involved with testing your PPC ad copy? In this guest post on the Performable DIY Marketing blog, I explain a simple way you can minimize your risk.

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WordStream Guest Post – Enhanced CPC

WordStream Guest Post – Enhanced CPC

Checkout my guest-post over at the WordStream blog.  It’s about the advantages of using Google Enhanced CPC or Conversion Optimizer with your third-party bid-management software. Comment and let me know your thoughts.  Thanks.

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