Chad Summerhill | Tag Archive

Tag Archives: ad testing

Boost CTR Ad Text Optimization Q & A

by Chad Summerhill on April 7, 2011 in Statistical Significance, testing, text ads

Last month I was fortunate enough to be interviewed by Boost CTR. Oddly enough, all their questions were about ad text optimization. The main takeaway is we all need to test our ads more often, and that I place more value on copywriting skills over hard-core math skills. Not to say that the statistics aren’t [...]

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Certified Knowledge Guest Post – Evaluating AdWords Sitelinks

by Chad Summerhill on March 30, 2011 in guest post, PPC Data Analysis, text ads

In my latest post over at Certified Knowledge I explain how adding sitelinks impacted my overall search marketing mix (PPC & SEO). There are also some great comments you will want to checkout.

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WordStream Guest Post – Using Symbols in PPC Ad Testing

by Chad Summerhill on February 18, 2011 in guest post, testing, text ads

My latest guest post over at the WordStream blog. I explain the benefits of acting on good PPC advice from the community. I go into detail about taking Tom Demer’s advice on using symbols in ad testing. Hope you find it useful.

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Certified Knowledge Guest Post – Visualizing your Ad Testing

by Chad Summerhill on February 15, 2011 in guest post, PPC Data Analysis, Statistical Significance, testing, text ads, Visualization

This is my debut guest post on the Certified Knowledge blog. I give detailed instructions for visualizing your PPC ad testing using cumulative metrics. This is a great compliment to any ad testing analysis and I hope you find the time to check it out. While you are there, have a look around the Certified [...]

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WordStream Guest Post – Using Impression-to-Conversion for Ad Testing

by Chad Summerhill on September 15, 2010 in guest post, testing, text ads

In this guest post, I go into detail about using Impression-to-Conversion (I2C) when choosing a text ad test winner. I first introduced I2C in my previous post about statistically significant ad testing. Please have a look and I encourage you to ask quesions and comment.

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Performable Guest Post – Minimizing Risk in Ad Copy Testing

by Chad Summerhill on September 2, 2010 in guest post, testing, text ads

Have you ever considered the risks involved with testing your PPC ad copy? In this guest post on the Performable DIY Marketing blog, I explain a simple way you can minimize your risk.

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FREE DOWNLOAD – Statistically Significant PPC Testing using Google Math

by Chad Summerhill on August 26, 2010 in Images, testing

I recently posted an article about statistically significant ad testing which has been, by far, my most popular post since starting the blog. In a quest to understand the math behind statistical significance I came across some great information provided by Google. So, I took their math and created an Excel spreadsheet for a free [...]

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Free Excel Spreadsheet for PPC Text Ad Testing for Statistical Significance

by Chad Summerhill on August 9, 2010 in testing, text ads, Videos

In this video I explain how to use an excel spreadsheet for determining statistical significance for PPC ad testing. I have included a free download of the spreadsheet as well as links to the resources used to create the spreadsheet. I used the ClickEquations blog for some inspiration and the Marketing Experiments blog, a Data Mining book, and [...]

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