Looks like I will be speaking at SMX Advanced in Seattle on 6/8 in the Advanced Testing & Reporting session. What do you hope gets covered in this session? Please leave some comments. Thanks!
by Chad Summerhill on May 10, 2011 in Speaking Event
© 2013 Chad Summerhill. All Rights Reserved.
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1 – Advanced remarketing tactics
2 – How to show clients the influence of display over search
3 – how to cut costs on a well performing campaign
4 – how to estimate the number of conversions if we increase the cpa limit
5 – Statistics that all ppc marketer should known.
6 – Procedures
Thanks Chad!!
I’d like to know more about writing ads for different customer bases. I’m always so focused on including keywords that I lose sight of the person I’m targeting and would like to find a balance between the two.
Will these sessions be streaming live?
@Herik Thanks for the suggestions!
@Bethany Thanks for the comment. I’m not sure about the live-streaming.
Congrats on the speaking gig! I would suggest covering topics that attendees can put into play immediately. Maybe a roundup of all the reporting and analysis tools/hacks you have covered over the past few months. Also, I saw Siddharth Shah speak last year and know he gets uber advanced. I say keep it simple and actionable. G’luck!
Conversion Funnel!
I can see these data, but they don´t mean nothing for me.