I’m excited to announce that I’ve been invited to speak at SMX West on 2/28 in the Power Tools For The Paid Search Pro session. See the description below:
Power Tools For The Paid Search Pro
Building great PPC campaigns takes a lot of time, creativity and tools. In this session, we’ll look at free, nearly free and homegrown tools used by expert PPC managers, and examine 15-20 simple tools that solve a particular task and can save hours/days. We’ll also review some fairly unknown tools which help you every step through creating/managing PPC campaigns – from discovering and selecting keywords, building word lists, analyzing competitors, creating and managing both text and display ads, charting, bidding, ad testing and reporting.
It should be a great session with some great speakers: Brad Geddes, Founder, Certified Knowledge (@CK_org), David Rodnitzky, CEO, PPC Associates (@PPCAssociates), and James Zolman, CEO, Quality Scores (@jameszol). I hope to see you there.