Chad Summerhill |

WordStream Guest Post – Enhanced CPC

by Chad Summerhill on September 1, 2010 in Bid Management, guest post

Checkout my guest-post over at the WordStream blog. It’s about the advantages of using Google Enhanced CPC or Conversion Optimizer with your third-party bid-management software. Comment and let me know your thoughts. Thanks.

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DIY Web Analytics

by Chad Summerhill on August 29, 2010 in web analytics

In Web Analytics an Hour a Day, Avinash Kaushik says, Before Avinash published his book, my company was a few years into using big-brand web analytics solutions. Overall, we were just very underwhelmed by the feature set and the flexibility of the software available at the time. So, we decided to add web analytics to [...]

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FREE DOWNLOAD – Statistically Significant PPC Testing using Google Math

by Chad Summerhill on August 26, 2010 in Images, testing

I recently posted an article about statistically significant ad testing which has been, by far, my most popular post since starting the blog. In a quest to understand the math behind statistical significance I came across some great information provided by Google. So, I took their math and created an Excel spreadsheet for a free [...]

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I Guess I’m Sponsoring SES Now

by Chad Summerhill on August 25, 2010 in Images

I was checking out SES Chicago when I noticed a familiar face.

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Testing AdWords Modified Broad Match Keywords – Initial Findings

by Chad Summerhill on August 18, 2010 in Match Types

As you have probably heard, Google released a new feature (Modified Broad Match) recently that allows you to have more control over your Broad Match keywords. Below are the details of my first test using Modified Broad Match. How I Setup the Test I chose an existing three-word Broad Match keyword that has historically performed [...]

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Modified Broad Match Keyword Tool for Google AdWords – Free Download

by Chad Summerhill on August 18, 2010 in Match Types, Videos

Download the FREE Modified Broad Match Keyword Tool for Google AdWords and watch this short video for instructions. The spreadsheet will create every variation of modified broad match for a keyword you provide for keywords up to five words in length. I hope you find it useful. If you figure out a way to modify [...]

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Google Analytics URL Tracking Parameters for MSN – Free Excel Download

by Chad Summerhill on August 13, 2010 in text ads, Videos

In this video I explain how to use an Excel spreadsheet and MSN AdCenter Desktop to add Google Analytics URL tracking parameters to your MSN AdCenter text ads. I have included a free download of the spreadsheet that you can easily modify or extend for other Google Analytics tracking URLs. For more information about Google Analytics [...]

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Free Excel Spreadsheet for PPC Text Ad Testing for Statistical Significance

by Chad Summerhill on August 9, 2010 in testing, text ads, Videos

In this video I explain how to use an excel spreadsheet for determining statistical significance for PPC ad testing. I have included a free download of the spreadsheet as well as links to the resources used to create the spreadsheet. I used the ClickEquations blog for some inspiration and the Marketing Experiments blog, a Data Mining book, and [...]

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Search Query Mining for Campaign Negatives

by Chad Summerhill on August 5, 2010 in Search Query Mining, Videos

Query mining for campaign negative keywords can be tedious if you have a large data-set. One of the best ways I’ve found to filter through the data is to compare the words you are intentionally targeting to the words that show up in your search queries in your Google AdWords or MSN AdCenter Search Query [...]

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