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Championship Game – Search Marketing Madness

Please vote for PPC Prospector in the championship game of PPC Hero’s Search Marketing Madness. I’m going up against Copy Blogger, so I will need all the support I can get.  Thanks!

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Certified Knowledge Guest Post – Evaluating AdWords Sitelinks

In my latest post over at Certified Knowledge I explain how adding sitelinks impacted my overall search marketing mix (PPC & SEO).  There are also some great comments you will want to checkout.

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PPC Prospector will be competing in PPC Hero’s Search Marketing Madness!

Looks like PPC Prospector will be going head-to-head with some of the most respected PPC blogs around.  Checkout the details here: Search Marketing Madness! And here is the list of blogs that made it into the competition. To nominate a SEM blog send a tweet with the name of the site to @PPCHero or @SEOBoy. […]

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WordStream Guest Post – Adwords Automated Rules for Bidding?

In my latest guest post over at WordStream I discuss my concerns about using Automated Rules for bidding.  Looks like Google doesn’t want you to use it for bidding and I agree.

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WordStream Guest Post – Using Negative Lists to Fight Cross-campaign Ad-poaching

My latest guest post on the WordStream blog is about using the new AdWords negative keywords lists to ensure that a correct ad shows for your user search queries.

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WordStream Guest Post – Using Symbols in PPC Ad Testing

My latest guest post over at the WordStream blog.  I explain the benefits of acting on good PPC advice from the community.  I go into detail about taking Tom Demer’s advice on using symbols in ad testing.  Hope you find it useful.

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Certified Knowledge Guest Post – Visualizing your Ad Testing

This is my debut guest post on the Certified Knowledge blog.  I give detailed instructions for visualizing your PPC ad testing using cumulative metrics.  This is a great compliment to any ad testing analysis and I hope you find the time to check it out.  While you are there, have a look around the Certified […]

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Your First Negative Keyword List Should be Branded

Your First Negative Keyword List Should be Branded

The first negative keyword list you make should consist of your brand keywords.  That’s right, all of those wonderfully-inexpensive, great-converting, and highly-profitable brand keywords.  Why?  Because, you don’t want your non-brand campaigns and ad groups stealing your ad impressions from your brand campaign.  If someone searches on your brand, you want them to click on […]

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WordStream Guest Post – Analyzing Your AdWords Geographic Report Using Tableau

In my latest guest post over at the WordStream blog I show you how to use Tableau to analyze your AdWords Geographic Report. If you’ve never used Tableau before, it a powerfull business intelligence tool vor visual analytics.  This post is a good introduction to how to use the tool for PPC.

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WordStream Guest Post – Leveraging PPC Search Query Performance for Targeted SEO

In my latest guest post over at the WordStream blog, I explain how to use your PPC search query performance data for targeted SEO.  I even included an Excel download with all of the formulas I used in the analysis.  I hope you find it useful.

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