Using INDEX-MATCH Lookup for PPC: Search Marketing Insider Guest Post

My first guest post for Search Marketing Insider shows you how to use the INDEX-MATCH Excel formula for lookups.  We all know how to use the VLOOKUP, but there are more flexible and powerful alternatives.  I hope you find the post useful.

**UPDATE** Per Aaron Luckie’s request here’s a free download with all of the formulas used in the posts.

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EXCEL TEMPLATE

 

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