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Using INDEX-MATCH Lookup for PPC: Search Marketing Insider Guest Post

My first guest post for Search Marketing Insider shows you how to use the INDEX-MATCH Excel formula for lookups.  We all know how to use the VLOOKUP, but there are more flexible and powerful alternatives.  I hope you find the post useful.

**UPDATE** Per Aaron Luckie’s request here’s a free download with all of the formulas used in the posts.

[socialshare-download href=”http://www.chadsummerhill.com/wp-content/uploads/downloads/2011/05/index-match.xlsx”]EXCEL TEMPLATE[/socialshare-download]




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