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Boost CTR Ad Text Optimization Q & A

Last month I was fortunate enough to be interviewed by Boost CTR.  Oddly enough, all their questions were about ad text optimization.  The main takeaway is we all need to test our ads more often, and that I place more value on copywriting skills over hard-core math skills.  Not to say that the statistics aren’t […]

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Certified Knowledge Guest Post – Evaluating AdWords Sitelinks

In my latest post over at Certified Knowledge I explain how adding sitelinks impacted my overall search marketing mix (PPC & SEO).  There are also some great comments you will want to checkout.

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WordStream Guest Post – Using Symbols in PPC Ad Testing

My latest guest post over at the WordStream blog.  I explain the benefits of acting on good PPC advice from the community.  I go into detail about taking Tom Demer’s advice on using symbols in ad testing.  Hope you find it useful.

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Certified Knowledge Guest Post – Visualizing your Ad Testing

This is my debut guest post on the Certified Knowledge blog.  I give detailed instructions for visualizing your PPC ad testing using cumulative metrics.  This is a great compliment to any ad testing analysis and I hope you find the time to check it out.  While you are there, have a look around the Certified […]

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WordStream Guest Post – AdWords Campaign Experiments Adds Ads: Why I’m Disappointed

Have a look at my latest guest post over at the WordStream Blog.  I explain why I’m disappointed with the new AdWords Campaign Experiments ad testing feature.  I feel strongly that AdWords could have done a little better with the execution of this much needed feature.

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WordStream Guest Post – Using Impression-to-Conversion for Ad Testing

WordStream Guest Post – Using Impression-to-Conversion for Ad Testing

In this guest post, I go into detail about using Impression-to-Conversion (I2C) when choosing a text ad test winner.  I first introduced I2C in my previous post about statistically significant ad testing.  Please have a look and I encourage you to ask quesions and comment.

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Performable Guest Post – Minimizing Risk in Ad Copy Testing

Performable Guest Post – Minimizing Risk in Ad Copy Testing

Have you ever considered the risks involved with testing your PPC ad copy? In this guest post on the Performable DIY Marketing blog, I explain a simple way you can minimize your risk.

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Google Analytics URL Tracking Parameters for MSN – Free Excel Download

In this video I explain how to use an Excel spreadsheet and MSN AdCenter Desktop to add Google Analytics URL tracking parameters to your MSN AdCenter text ads. I have included a free download of the spreadsheet that you can easily modify or extend for other Google Analytics tracking URLs. For more information about Google Analytics […]

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Free Excel Spreadsheet for PPC Text Ad Testing for Statistical Significance

Free Excel Spreadsheet for PPC Text Ad Testing for Statistical Significance

In this video I explain how to use an excel spreadsheet for determining statistical significance for PPC ad testing. I have included a free download of the spreadsheet as well as links to the resources used to create the spreadsheet. I used the ClickEquations blog for some inspiration and the Marketing Experiments blog, a Data Mining book, and […]

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