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Boost CTR Ad Text Optimization Q & A

Last month I was fortunate enough to be interviewed by Boost CTR.  Oddly enough, all their questions were about ad text optimization.  The main takeaway is we all need to test our ads more often, and that I place more value on copywriting skills over hard-core math skills.  Not to say that the statistics aren’t […]

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Certified Knowledge Guest Post – Visualizing your Ad Testing

This is my debut guest post on the Certified Knowledge blog.  I give detailed instructions for visualizing your PPC ad testing using cumulative metrics.  This is a great compliment to any ad testing analysis and I hope you find the time to check it out.  While you are there, have a look around the Certified […]

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WordStream Guest Post – AdWords Campaign Experiments Adds Ads: Why I’m Disappointed

Have a look at my latest guest post over at the WordStream Blog.  I explain why I’m disappointed with the new AdWords Campaign Experiments ad testing feature.  I feel strongly that AdWords could have done a little better with the execution of this much needed feature.

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Peer Comparison Spreadsheet Updated with Significance Check

Peer Comparison Spreadsheet Updated with Significance Check

This is just a quick post to let you know that the Peer Comparison Spreadsheet has been updated and now includes a statistical significance check—courtesy of Richard Fergie. Richard was kind enough to add both an Agresti-Coull and Wilson significance check to the spreadsheet making it a much more useful tool.  Now, not only can […]

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