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WordStream’s AdWords Perfromance Grader: A Potentially Valuable Tool for SMB’s

by on August 14, 2011 in PPC Data Analysis, Search Query Mining

WordStream has just released a compelling free tool targeted at SMB’s: the AdWords Performance Grader.  This new tool promises a free, instant audit of your AdWords account performance in eight key areas of PPC.  They’ve also included a best-practices checklist.  Here’s a list of the areas their tool covers: Wasted Spend (Negative Keywords) Quality Score [...]

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Your First Negative Keyword List Should be Branded

Your First Negative Keyword List Should be Branded

by on February 4, 2011 in Match Types, Negative Lists, Search Query Mining

The first negative keyword list you make should consist of your brand keywords.  That’s right, all of those wonderfully-inexpensive, great-converting, and highly-profitable brand keywords.  Why?  Because, you don’t want your non-brand campaigns and ad groups stealing your ad impressions from your brand campaign.  If someone searches on your brand, you want them to click on [...]

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Advanced Search Query Mining Excel Template

by on December 8, 2010 in guest post, PPC Data Analysis, Search Query Mining

Today my last guest post on Advanced Search Query Mining will go live over at the WordStream blog.  Below you will find the companion Excel spreadsheet that contains all of the formulas I used in the series. Part 1: The Power of Search Queries Part 2: Getting the Right Data Part 3: Preparing Your Data [...]

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WordStream Guest Post – Advanced Search Query Mining: Part 1

WordStream Guest Post – Advanced Search Query Mining: Part 1

by on November 10, 2010 in guest post, PPC Data Analysis, Search Query Mining

The first guest-post of a five part series I’m doing on Advanced Search Query Mining just went live today on the WordStream blog.  Here’s what I will be covering over the next few weeks: Part 1: The Power of Search Queries Part 2: Getting the Right Data Part 3: Preparing Your Data for Analysis Part 4: [...]

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Search Query Mining for Campaign Negatives

by on August 5, 2010 in Search Query Mining, Videos

Query mining for campaign negative keywords can be tedious if you have a large data-set. One of the best ways I’ve found to filter through the data is to compare the words you are intentionally targeting to the words that show up in your search queries in your Google AdWords or MSN AdCenter Search Query [...]

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PPC Search Query Mining Workflow Using AdGroup Triplets

PPC Search Query Mining Workflow Using AdGroup Triplets

by on July 30, 2010 in Images, Search Query Mining

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