My new favorite saying for PPC is, “Context is king!” How do you know if a keyword’s CTR is good or bad? How about your keywords CVR (conversion rate)? We determine this by comparing our keyword’s performance to the average performance of the other similar keyword/ad combinations. PPC analysts make these types of comparisons all [...]
Archive | PPC Data Analysis RSS feed for this section
Subscribe
Even if you don't visit my site on a regular basis, you can get the latest posts delivered to you for free via RSS or Email:
-
Free Excel Spreadsheet for PPC Text Ad Testing for Statistical Significance
- Google Analytics URL Tracking Parameters for MSN – Free Excel Download
-
FREE DOWNLOAD – Statistically Significant PPC Testing using Google Math
- Search Query Mining for Campaign Negatives
-
Testing AdWords Modified Broad Match Keywords – Initial Findings
- Speaking at SMX West 2012 in San Jose
- WordStream’s AdWords Perfromance Grader: A Potentially Valuable Tool for SMB’s
- Cross Ad Group Testing Excel Template: SMX Advanced Presentation
- Google AdWords Dashboard: FREE Excel Template
-
I’m Speaking at SMX Advanced
- How to Use the Google AdWords Shared LibraryFuture Marketing – Internet Marketing | Future Marketing - Internet Marketing: [...] don’t want to drive traffic for people loo...
- PPC Task Optimization- Heroview | PPC Hero: [...] Let data help you make decisions. For ad rot...
-
Easy Webs: This is an absolutely brilliant tutorial and downl...
-
Felice Bode: Chad (Richard), thanks a lot for adding to Chad's...
- eMentorMarketing » Use PPC Negatives And Save Money: [...] A helpful resource to working with that data...
