Last month I was fortunate enough to be interviewed by Boost CTR. Oddly enough, all their questions were about ad text optimization. The main takeaway is we all need to test our ads more often, and that I place more value on copywriting skills over hard-core math skills. Not to say that the statistics aren’t important. I just feel that there are plenty of ad testing tools to help advertisers make a decision, but a piece of software won’t make you an awesome copywriter.
If you need help coming up with some new ad copy, Boost CTR can get talented copywriters started on your ad copy for less than $100/ ad group (that’s not bad). If they don’t beat your old ads in 30 days you can get your money back, so it’s not too risky to try them out.